New residential, C&I and utility solutions address evolving customer demands for smarter energy management, greater flexibility and long-term value.

Munich, Germany, June 2026 – At Intersolar Europe 2026, SOFAR unveiled its latest portfolio of residential, commercial & industrial (C&I), and utility-scale energy storage solutions, demonstrating how energy storage is evolving from a backup technology into an essential component of intelligent energy management.

As Europe continues to accelerate its energy transition, the demands placed on energy systems are changing rapidly. Rising expectations around energy resilience, operational efficiency, grid flexibility and economic performance are driving customers to look beyond traditional storage applications and seek solutions that create greater long-term value.

During the product launch event, SOFAR highlighted a key trend shaping the market today: customers are no longer focused solely on whether to invest in energy storage. Increasingly, they are asking how energy systems can improve competitiveness, reduce operating costs and strengthen business resilience.

“A few years ago, many businesses were asking whether energy storage was worth investing in. Today, the conversation has changed,” said David Zhong, Senior Vice President of SOFAR. “Customers are asking how energy can help improve competitiveness, reduce operating costs and strengthen business resilience. Energy storage is no longer simply about backup power. It is becoming an essential part of intelligent energy management.”

Different Customers, Different Energy Challenges

As energy needs become increasingly diverse, SOFAR believes there is no one-size-fits-all solution.

Residential users, commercial facilities, manufacturing plants, industrial campuses and utility operators all face different operational priorities and energy management challenges. To address these evolving requirements, SOFAR presented a comprehensive portfolio designed to support customers at different stages of their energy transition journey.

For residential users, SOFAR introduced PowerEasy, a new residential energy storage solution designed to support household energy independence, backup capability and smart home energy management. Supporting both single-phase and three-phase applications, PowerEasy combines flexible battery compatibility, backup functionality and cloud-based monitoring to help homeowners gain greater visibility and control over their energy systems.

For commercial and industrial users beginning their energy storage journey, SOFAR presented PowerIn, a C&I PV and energy storage solution designed around simplified deployment, business continuity and flexible expansion. By integrating PV generation, battery storage, grid interaction, generator support and load management within a single platform, PowerIn helps businesses reduce deployment complexity while improving operational resilience.

As customers move toward more advanced energy management strategies, SOFAR showcased PowerMagic 2.0, a solution designed for intelligent energy optimization across both grid-connected and micro-grid scenarios. Equipped with local EMS capabilities, intelligent battery management, liquid cooling and heating technologies, and remote monitoring functions, PowerMagic 2.0 supports applications including PV self-consumption, demand response, emergency backup, EV charging integration, energy arbitrage and ancillary services.

For larger commercial and industrial projects requiring long-duration storage, SOFAR introduced PowerMagic Cube, a containerized energy storage solution built on a modular architecture. Integrating storage cabinets, system-level controls and built-in EMS capabilities, PowerMagic Cube extends SOFAR’s C&I portfolio into higher-capacity deployments while maintaining flexibility, safety and operational efficiency.

Together, PowerIn, PowerMagic 2.0 and PowerMagic Cube form SOFAR’s most comprehensive commercial and industrial energy storage portfolio to date, reflecting the company’s belief that future energy systems require different solutions for different customer needs.

Expanding into Utility-Scale Energy Storage

Beyond customer-side applications, SOFAR also introduced PowerMaster 2.0, its latest utility-scale battery energy storage solution.

As renewable energy deployment continues to grow across Europe and globally, power systems are becoming increasingly complex. Enhancing grid flexibility, maintaining energy security and supporting large-scale renewable integration have become critical priorities for utilities and project developers.

Designed to address these challenges, PowerMaster 2.0 adopts a modular architecture focused on maximizing system availability, usable energy and lifecycle value. The platform incorporates independent rack-level management and modular PCS architecture, supporting greater operational flexibility while minimizing the impact of individual component failures. It also supports multiple duration configurations to accommodate different project requirements.

SOFAR highlighted utility-scale project references associated with the PowerMaster platform across more than eight countries, representing over 200 MWh of deployed capacity.

“Energy storage is evolving into essential infrastructure for the future energy system,” Zhong said. “As power systems become increasingly complex, enhancing flexibility, maintaining energy security and supporting renewable integration are becoming critical priorities. Innovation must go hand in hand with long-term partnership and market understanding.”

Supporting Europe's Energy Transition

Europe remains one of SOFAR's most important strategic markets.

In his opening remarks, SOFAR Chairman Tom Xu highlighted Europe's leading role in global energy transition and the accelerating adoption of PV and energy storage solutions across residential, commercial, industrial and utility-scale applications.

“Europe has always been one of SOFAR's most important strategic markets,” Xu said. “We will continue to strengthen our local service capabilities, deepen collaboration with partners and develop solutions that better meet the needs of European customers. Through continuous innovation in PV, energy storage and AI-driven technologies, we aim to help customers achieve greater energy efficiency and stronger economic value.”

Today, SOFAR operates in more than 100 countries and regions worldwide, with over 42 GW of inverter shipments. The company was recognized as a BloombergNEF Tier 1 Energy Storage Manufacturer in 2026, received Wood Mackenzie’s Grade A PV Inverter Manufacturer recognition in 2025, and has earned multiple EUPD Top Brand PV awards.

Looking Ahead

As the role of energy storage continues to expand across the energy value chain, SOFAR remains committed to delivering solutions that create practical value for customers while supporting a more flexible, resilient and sustainable energy future.

By combining innovation, localized support and a growing portfolio of residential, commercial, industrial and utility-scale solutions, SOFAR aims to help customers unlock greater value from their energy assets and navigate the next stage of energy transition with confidence.